Wednesday, September 29, 2010

Affinity Map 2

I chose to create a affinity map to explore what vehicles are popular within gender guidelines. I decided to choose vehicle popularity because of the range of vehicles that we have on the market today is endless. Whether it's an SUV or sports car, people have associated certain vehicles with certain genders for a long time and i thought it would be interesting to explore my outlook on gender/vehicle relationships.

I began with a simple X/Y axis labeled by popularity and gender. I then began to make a list of all the car companies that I could think of on a separate sheet of paper, which started to compile quickly. Next I placed the list and axis' together, allowing me to arrange the companies where I thought they best fit.

When I sat back and looked at my affinity map I felt it looked a little empty but i realized I had written very small. The simplicity felt correct though because if there were too many companies squished together the point of the map would become unclear.


   

Mind Map 1

 Map 1: I began with the idea of mapping out my major, which is Graphic Design. I figured there would be a lot to include with the depth of Design and all of its components. Naturally I started in the middle constructing the foundation of my mind map, carefully planning the location of each branch. In past years of school i've noticed I'm able to learn things much faster with visual cues so I tried drawing in as much of the context on my mind map.  But then I thought, AHA! Graphic Design is formed around visual communication and the recreation of ones own creativity.

Map 2: As I approached the second map I decided that exploring the elements of Graphic Design would be a good choice. Line, color, shape, type and illustration would be my main points included in the map. But I wanted the second mind map to be clear about the personality of the elements because it needed to be visually defined. So I gave each point its own personality in the sense of what defined the element. As I began to sketch again I figured I could incorporate a definition or sub element that would allow for one to understand my mind map a little better.

Conclusion: All in all I think using these mind maps is very interesting because I enjoy using visuals for a learning tool. I sketch a lot so I'm very comfortable when working in a sketchbook, because it's overwhelming to some people when having to start with a blank canvas. Both of my mind maps are very simple but they display a message that is easily seen throughout both. I think the idea of designing these mind maps is very clever because while designing and creating the information, your brain is soaking up what you're writing, and when displaying your map, ones observing it are able to visually understand what the content is.